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Aggressive or Assertive? Reclaiming Your Leadership Voice

  • Writer: Shawnette Bellamy
    Shawnette Bellamy
  • Oct 29, 2025
  • 3 min read

During a recent coaching session, a client shared a powerful story that many women, especially women of color, can relate to. She recalled a meeting where she presented her ideas confidently, only to be met with statements like, "You are so aggressive." This left her disheartened and confused. Was she being aggressive, or was she simply asserting her rightful place at the table? Like her, countless women and leaders have found themselves mischaracterized in professional settings. This blog post aims to empower you to reclaim your leadership voice, challenge stereotypes, and define what it truly means to lead assertively.


Understanding the Experience of Mislabeling


Mislabeling in the workplace often stems from societal stereotypes. Women, particularly women of color, frequently face the dual challenge of navigating biases accompanied by a misunderstanding of their intentions. These labels can have deeply ingrained roots in cultural norms and societal expectations. A common narrative is that women who assert themselves are viewed as aggressive or overly ambitious, while their male counterparts might be praised for similar behaviors as confidence. This inconsistency is harmful and can lead to self-doubt.


Wide angle view of a corporate meeting room
A corporate meeting room that hosts discussions and decision-making processes.

The Fine Line: Aggressive vs. Assertive


Understanding the difference between aggression and assertiveness is essential for redefining your leadership voice. Assertiveness is the expression of your thoughts, feelings, and needs directly, openly, and honestly. It is about standing firm while respecting both yourself and others, creating a space for healthy communication and collaboration.


On the flip side, aggression often comes across as hostile or overbearing. It disregards the feelings of others, often leading to conflicts rather than constructive dialogue.


Practical Examples:

  • Aggressive: "You need to change your approach." (This statement can sound commanding and harsh.)

  • Assertive: "I believe a different approach could lead to better results. Can we discuss some alternatives?" (Here, the tone is collaborative and open to discussion.)


By focusing on assertiveness, you create an environment where ideas can be exchanged freely, fostering a more inclusive workplace.


Eye-level view of a birch tree in a serene office park
A birch tree symbolizing growth and clarity in the workplace.

Strategies for Authentic Leadership


Embracing your true self as a leader means advocating for yourself and those around you. Here are several strategies to help you lead authentically, even when there might be misconceptions about your approach.


1. Know Your Worth

Understanding your value is the first step in advocating for yourself. Write down your strengths, achievements, and contributions. This exercise not only builds your confidence but also equips you with a clear narrative to share when you need to express your ideas or defend your position.


2. Communicate with Clarity

When speaking in meetings or discussions, be clear about your points. Use “I” statements to articulate your needs or opinions, such as "I believe..." or "I feel...". This personalizes your authority and maintains an assertive tone.


3. Use Positive Body Language

Your body language speaks volumes. Maintain eye contact, stand tall, and keep an open posture. These non-verbal cues convey confidence and help reinforce your assertive communication.


4. Set Boundaries

Establishing boundaries is crucial for assertiveness. Define what is acceptable for you and communicate that to your team members. Clear boundaries help you avoid situations where you might feel cornered or pressured.


5. Seek Feedback

Don’t shy away from requesting feedback on your leadership style. Constructive criticism can help clarify how your communication is perceived and provide insights into areas where you can improve.


Close-up view of a bright office space filled with plants
A bright office space symbolizing creativity and positivity in the work environment.

The Journey is Not Always Easy


As you reclaim your leadership voice, it’s crucial to acknowledge the challenges that may arise. Misunderstanding and labeling can still occur, no matter how assertive you become. The journey towards advocacy and transparency is ongoing, and there will be moments where doubt creeps in.


However, self-advocacy is necessary. You deserve to be heard and understood. Recognize that labeling is often a reflection of the biases of others and not an indictment of your abilities or intentions.


Your authenticity is your superpower and leads to genuine connections and opportunities to inspire others. Stand firm in your identity, welcome challenges as growth opportunities, and identify your support system that uplifts you—be it mentors, colleagues, or platforms that celebrate diverse leadership.


Lead with Your Full Voice


As we wrap up this conversation on leadership, remember: Don’t shrink—lead with your full voice and let your presence redefine the narrative. You have the right to assert your ideas, express your thoughts, and demand the recognition you deserve. Each time you assert yourself authentically, you inspire those around you to do the same.


Leaders willing to step into their power create waves of change, shifting perceptions, and redefining conversations about what it means to lead effectively. So embrace your leadership voice. Stand tall. Speak clearly. Your leadership journey is uniquely yours, and it’s time for you to reclaim it completely.

 
 
 

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